The third series of Shuga, filmed in Lagos with a largely Nigerian cast and director (Biyi Bandele), will be watched by an estimated TV audience in excess of 550 million households around the world via a total of 61 TV broadcasters and 12 online/view on demand platforms across Africa, Europe, UK, Asia and the Caribbean. Shuga, part of far reaching multimedia campaign, will extend its reach beyond the TV sphere via vibrant web portal, http://www.shuga.tv, while go to website a shuga comic book and radio series are planned to roll out early 2014. The Shuga radio drama, starring Wazobia FM OAP Lolo, William Benson, Bayray McNwizu and LeeLee Byoma will roll out in English and Pidgin from January 2014. Relating a separate but parallel story line to the TV series, the Shuga radio project will be based in a fictional rural location in Nigeria. Georgia Arnold, Executive Director, MTV Staying Alive Foundation made it clear that we and our partners are thrilled to see how the demand and interest in Shuga grows from year to http://www.beckham-fragrances.com/page/struggling-work-and-family-young-mom year. As a vehicle for communicating messages about public heath, as an entertainment experience, and as a grassroots teaching too. Also speaking on behalf of MTV Base, Alex Okosi, senior Vice President & Managing Director, Viacom International Media Networks Africa reiterated, set in Nigeria but using universal themes, Shuga showcases the creativity of Nigeria writers, directors and actors.
Full story: http://businessdayonline.com/2013/12/mtv-shuga-spread-its-tentacles/
Maryannaville 